The privacy policy describes how your personal information is collected, used and shared when you visit or make a purchase from the site.

Personal information we collect

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what website or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “device information”.

We collect device information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies,  and how to disable cookies, visit https://allaboutcookies.org.

– “Log files” track actions occurring on the site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the site.

Additionally when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “order information”.

By using our website, you agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a season cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your local currency.

When we talk about “personal information” in this privacy policy, we are talking both about device information and order information.

How do we use your personal information?

We use the order information that we collect generally to fulfill any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with the invoices and/or order confirmations). Additionally, we use this order information to:

– Communicate with you

– Screen our orders for potential risk or fraud and when in line with preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the device information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess to success of our marketing and advertising campaigns).

Sharing your personal information

We share your personal information with third parties to help us use your personal information, as described above. For example we use Shopify to power our online store-you can read more about how Shopify uses your personal information. We can also use Google Analytics to help us understand how our customers use the site. Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising

As described above, we use your personal information to provide you with the targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page.

Do not track

Please note that we do not alter our site’s data collection and use practices when we see a do not track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and ask that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contacts we might have with you (for example if your make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Date retention

When you place an order through the site, we will maintain your order information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@gotheclothing.com